In addition to the traditional highly technical program, ANTEC® 2018 will feature a new Technical Marketing track. This new track will be organized into sessions focused on specific topical areas and is intended to be a forum where new products, processes, and services can be effectively shared with attendees in a timely manner. Candidates for these sessions should represent new offerings with market entry having occurred in the last two years or in an advanced stage of development with commercialization planned in the near future. Older products and processes will be considered as long as they bring value to those attending.
Presentations are to be directed at a technical audience and are expected to tell a story that includes the problem the new technology is solving, the economic benefit, and the ease of implementation. Data and analysis that support the claims and benefits for the new technologies being presented must be included.